Small Business Blog

How to Use Google Webmaster Tools for SEO
Webmaster Tools is a free service from Google that provides insight to your sites performance. This should not be confused with other tools provided by Google such as Google Analytics. Google Analytics shows total traffic for a site, such as clicks regardless of where they came from and what search terms were used.
Paid Search Versus Organic Search
You’ve added content to your website, uploaded your product list and are now open for business. One question you keep asking is should I invest in paid search, and if so how much? Or should I invest my time and grow organically. Let’s dissect and analyze this way you will have an understanding and will be able to make a decision on how to start your time and money wisely.
Business Listing with Google
You’ve heard of Yahoo Small business, Bing Places and Google My Business, all 3 promise results and indeed its crucial to list your small business with these search engine directories
Understanding Site Traffic
Google Analytics is a service provided by Google that generates detailed information on site traffic and sources which results in measuring conversions. What kinds of information, you ask? Well, for starters, Google Analytics can show you where your visitors are coming from, what actions have they taken on your site and how long have they stayed on your site before leaving.
Tips for An Effective Ecommerce Website
Millions of dollars (and yen, and Euros) are paid online every day, and signals show that the rate of online purchases will only grow in the coming years.
Is Your Website Effective? [Infograph]
People often ask me, “What can I do to make my website more effective?” Ninety-nine percent of the time, my answer is the same — because, no matter how many small-business sites I review, I find similar issues. This infographic shares my top five online business practices.

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