In some situations choosing a good domain name is easy - you simply take the name of your business and buy the dot-com version of it. But what do you do if the dot-com isn't available? What do you do if you don't have a name for your blog or website yet?
When it comes to using Twitter for your website, brand or business you have three options. First, you can do it half-heartedly, which won't work. Second, you can make the right commitment but focus on the wrong strategy (which won't work either).