In today’s online-centric business world, you’ve no doubt heard how important it is to run a business blog. Blogging is a great tactic to bring traffic to your website, as it helps prospective clients find your site and gives existing customers a reason to return again and again. Additionally, it positions you as an expert in your field and lets the whole world see that you’re at the top of your game.
So, with all that in mind, you’ve made the leap and created your own business blog. Now, the trick is to get people talking about the great content you’re creating. Here are seven smart ways to get people talking about your blog:
Use Attention Grabbing Post Titles
One of the biggest challenges for any writer is getting people to actually click through to read the content. As a result, one of the most important things you can do is to write headlines that grab people’s attention.
After you’ve written and proofread your post, take the time to carefully craft your post title so that it’s interesting and accessible. People are much more likely to read a post titled “5 Easy Tips for Creating a Raised Garden” than they are “Raise Your Garden.” In this case, the first title is more informative, explains what information the post will provide, and makes it seem as though its advice will be easy to follow. The second, while pithy, is less likely to drive traffic to a post about creating a raised garden, as readers won’t be sure what to expect.
Create an Email Feed
Although some readers will check your site religiously, others won’t remember to check back to see if there’s new content on your blog. Creating an email feed allows these consumers to sign up to receive an email every time you publish a new post. While it may sound complicated, creating an email feed takes only a few minutes and can be done through a variety of tools including Feedburner, Feedblitz and others.
Freshen Up Your Email Signature
Your email signature provides customers with a number of important things, including your name, email address and phone number. However, adding your blog address can encourage anyone with whom you communicate to follow your blog as well. It’s also wise to include any social media profiles you have in your email signature to increase traffic to these properties as well.
One great way to make sure your email signature is professional is to use Wisestamp. This tool allows you to craft an email signature that lets people easily find your blog and follow you on any social media platforms you’ve chosen to include. Wisestamp can also be installed so that your signature appears on all your email accounts. This way, whether you’re sending professional or personal correspondence from a number of different email accounts, your recipient will always know how to keep up with your business blog.
Update Your Print Signage
While your blog is online, you likely also have a number of print items that you use to promote your business. This may include business cards, direct mail postcards, advertisements, flyers and more. All of these items should include information on where to find your blog. This lets your blog showcase your expertise – even if you aren’t face to face with your audience.
Many businesses have not yet jumped into the online world, so customers won’t know that they can find you there if you don’t tell them. Using your print signage to share your blog URL helps your customers to know that you’re online – even if they first come into contact with you through a printed piece.
While some customers are most comfortable calling you directly with questions, others will be more comfortable learning more about your company online before they take the leap and place an order. Make sure your printed pieces give them every option to contact you, so that your customers can interact with you in the way that they’re most comfortable.
Invite Your Friends and Family
Your friends and family can often be some of your most loyal brand advocates. However, many business owners are nervous about inviting their friends and family to read their blogs. Get over it! Establishing a base of followers at the start of your blog’s tenure can help you create some buzz, as well as get some positive feedback early on. Both of these things can be extremely helpful for new bloggers – and your friends and family can help you achieve these goals if you simply let them know you’ve started a business blog.
Reach Out to Existing Customers
Most businesses manage contact lists of their existing customers for a variety of reasons. Sending them an email letting them know you’ve begun a blog ensures that they’re aware of the fantastic content and helpful tips you’ll be posting regularly. This can happen through a one-off email or as part of a regularly scheduled newsletter. You can even offer a discount to new blog followers in order to encourage your existing client base to begin reading your words of wisdom.
Leverage Social Media
Social media often goes hand in hand with blogging. Wherever you have a presence online, you should post a link to your latest blog article. For example, if you have a Facebook business fan page, your blog posts should be featured there.
Social media can be a huge traffic driver when properly leveraged. While social media should be about engaging your audience and not simply used for self-promotion, it’s also a good idea to help your blog get some traction through your social platforms. This is also helpful, as Google places additional emphasis on posts that are shared widely on social media. This means that social media can help your blog rank more highly in the search engine results.
Promoting your business blog can seem like a daunting task when you first start out. However, many of the steps to creating additional buzz about your blog can be fairly simple. Making sure that your blog is easy to find – both for existing and prospective customers – is the most important thing you can do in order to create buzz for your blog. Using these seven easy steps can help potential customers to find the great content you’re creating and pass it along to others in their networks.
Are you using any of these tactics? What do you find is the most important thing you can do to get people talking about your blog?