When it comes to using Twitter for your website, brand or business you have three options. First, you can do it half-heartedly, which won't work. Second, you can make the right commitment but focus on the wrong strategy (which won't work either).
If you spend any time reading about technology and business you’ll inevitably read about a little something called social media - and why your business should get involved. You probably already know that social media can be used to communicate with existing customers and find new customers.
There is no point undertaking any marketing effort if there is no tangible business reason for doing so. This applies to social media as much as it does to any other form of marketing. The difference with social media is that it is easy to get swept up in the hype. For example,