Small Business Blog

Words That Sell: How to Beef Up Your Website’s Sales Copy
If the words “sales copy” make you think of popular Mad Men character Don Draper and other advertising stereotypes, stop right there! The truth is that every website “sells” something, whether you’re vending physical products, trying to capture leads for an offline business or even just trying to convince people to follow your line of thinking. And since we all “sell” online, we all need to be concerned about making the sales copy found on our websites as effective as possible.
17 Types of Linkbait Content to Improve Your Site
Attracting attention online is important, whether you run a blog, an ecommerce site or an offline business website. With all of the other sites out there screaming for visitors, being heard above the din can be difficult. Deploying linkbait content is a great strategy that will not only bring these visitors to your website, but will have others doing most of the work for you – for free!
Elements of an Effective Online Brand
These days, the internet marketing world is a buzz with the power of “branding”. Really, this isn’t surprising – in a digital world that’s so full of clutter you can barely click on a link for fear of a scam, it’s natural for people to seek out websites that make them feel safe. And chances are if you’ve gone to all the effort to establish yourself as a known, reputable brand online, you likely aren’t going to waste the authority you’ve built up taking your readers for a ride.
Site Design through the eyes of a Search Engine
Search engines use automated spiders to crawl your site and understand the content so your site can be found during search queries. Despite all the effort you put into making your website’s design as attractive as possible, there are certain elements of your website that these automated programs simply won’t be able to process.
Building Effective Calls to Action into Your Site
No matter what type of website you’re building, you likely have some type of goal in mind for the visitors who arrive on your pages. Maybe you want your readers to purchase your products or maybe you simply want them to share the information they find on your site with others who are interested in the same topics.
Building an Effective Site Plan for Your Website
So you think you’re ready to start building a website for your business. Maybe you’ve seen a few websites that you like, or you’ve found a template with the design elements you seek. Proper site planning involves a lot more than picking pretty colors or choosing a template and with a plan, it will go more smoothly. Before you inadvertently set yourself up to fail, check out the following tips for building an effective site plan. This plan will start the design process off right — and help guide your site’s development.

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