As a small business owner, you should already know that your business needs a blog. But now that you’ve got one, it’s important that you maintain your blog with the same care that you give to your brick-and-mortar store or main internet property.
Once you’ve established your company’s web presence, it’s important to understand how to track whether or not your website or blog is performing effectively.
Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light?