Blog posts about: SEO

How to Use Google Webmaster Tools for SEO
Webmaster Tools is a free service from Google that provides insight to your sites performance. This should not be confused with other tools provided by Google such as Google Analytics. Google Analytics shows total traffic for a site, such as clicks regardless of where they came from and what search terms were used.
3 Advanced SEO Techniques You Need to Know
The world of search engine optimization is a complicated one, and if you’re a “non-techie” business owner who’s been thrown into webmaster duties for the simple sake of having a business web presence, just learning the basics of SEO might seem overwhelming.
Essential On-Page SEO Techniques
Much of the search engine optimization (SEO) world revolves around generating backlinks that point back towards your website, but there’s a whole other set of best practices you need to be applying to your site as you build it in order to ensure success with the search engines. So today, let’s look at on-page SEO and how it can improve your site’s chances of generating traffic through the natural search results.
How to Hire an SEO Agency to Improve Your Site’s Ranking
When it comes to building an effective business website, there are plenty of different elements that need to come together to form a cohesive whole. Search engine optimization (SEO) is just one of these components that’s vital to internet marketing – though it’s one of the least understood by most businesses
How to Set Up a Business Blog
Although the word "blogging" can be associated with personal websites in the digital world, building a business blog actually has a number of different advantages. Not only can business blogs be an incredibly useful tool in branding your business as an authority within your industry, they can also help you to attract and engage visitors and turn them into repeat customers.
Balancing SEO and Branding on Your Website
At a basic level, both branding and SEO are important elements in ensuring your website’s success. Getting your website ranked highly in the search engine results pages (SERPs) for your target keywords through SEO is an important part of generating a steady stream of free visitors back to your pages.
Writing Effective PPC Ads for Your Business Website
As we discussed last time, pay-per-click (PPC) ads can be a great way to send a steady stream of visitors back to your website. However, it can also be an easy way to lose your shirt if you aren’t carefully tracking your budget and the ultimate ROI of your advertisements.
Google Analytics 101: What You Need to Know

Once you’ve established your company’s web presence, it’s important to understand how to track whether or not your website or blog is performing effectively.

Blog Management 101 for Small Businesses

As a small business owner, you should already know that your business needs a blog. But now that you’ve got one, it’s important that you maintain your blog with the same care that you give to your brick-and-mortar store or main internet property.

Link Building 101: How to Get Started
When it comes to SEO, there are two sides to the coin – the on-page activities you undertake to make your site as appealing as possible to the search engines and the creation of off-page backlinks that demonstrate to the engines that your content is well-regarded by others.

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