Blog posts about: SEO

How to Set Up a Business Blog
Although the word "blogging" can be associated with personal websites in the digital world, building a business blog actually has a number of different advantages. Not only can business blogs be an incredibly useful tool in branding your business as an authority within your industry, they can also help you to attract and engage visitors and turn them into repeat customers.
Balancing SEO and Branding on Your Website
At a basic level, both branding and SEO are important elements in ensuring your website’s success. Getting your website ranked highly in the search engine results pages (SERPs) for your target keywords through SEO is an important part of generating a steady stream of free visitors back to your pages.
Writing Effective PPC Ads for Your Business Website
As we discussed last time, pay-per-click (PPC) ads can be a great way to send a steady stream of visitors back to your website. However, it can also be an easy way to lose your shirt if you aren’t carefully tracking your budget and the ultimate ROI of your advertisements.
Google Analytics 101: What You Need to Know

Once you’ve established your company’s web presence, it’s important to understand how to track whether or not your website or blog is performing effectively.

Blog Management 101 for Small Businesses

As a small business owner, you should already know that your business needs a blog. But now that you’ve got one, it’s important that you maintain your blog with the same care that you give to your brick-and-mortar store or main internet property.

Link Building 101: How to Get Started
When it comes to SEO, there are two sides to the coin – the on-page activities you undertake to make your site as appealing as possible to the search engines and the creation of off-page backlinks that demonstrate to the engines that your content is well-regarded by others.
7 Basic SEO Techniques All Webmasters Must Know

Last week, we talked about what search engine optimization is and why you – as a small business owner – should care. But that said, knowing what SEO is pretty different from knowing how to implement this science on your own website!

Web Traffic 101: How New Visitors Find Your Site

Suppose you’ve taken the time to write down your business’s most pertinent information, selected a SiteBuilder template design and launched your very first business website. You’re ready to open your digital doors, but wait… Where are all the people?

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