The human brain makes connections between beauty and value all the time – which is why it's no wonder that a good-looking, well-presented product has a better chance of selling than its less attractive counterpart.
So you want to build a new small business website… That’s great! But before you start brainstorming colors and design elements, there’s one crucial decision you need to make right off the bat – what domain name you’ll register for your new site!
One of the biggest reasons that small business owners cite for not launching company websites is a perceived lack of time. If you’re in this position, you’re already stressed by the demands of running a business – how can you be expected to add even more to your workload by building and managing a website?
After years of working with small business owners, we’ve heard every excuse under the sun for why any given company doesn’t need to have a website. “But my industry isn’t technical,” we hear as one common refrain.
Our last article gave you insights on why all small businesses need to have websites has hopefully convinced you take the leap into website ownership. If not, go back and read through all of the different benefits that come with website ownership.