Small Business Blog

Google Plus, and Facebook, and Twitter – oh my! Social networking certainly has its advantages for website owners, but trying to figure out how to master all of these various sites can be overwhelming. If you’re a new website owner, you’ve likely read articles talking about how important it is to be active with social media. And it’s true – social networking is booming, and it’s a great way to both improve your website’s search engine optimization and to connect directly with your target audience.

Is it possible to make more money from your website without getting any more traffic? Yes: increase your conversion rate! The conversion rate of a website is the percentage of people who take a specific action on your site. Yes, sales are one type of conversion, but other website conversions to be paying attention to are the number of newsletter sign-ups or accounts created.