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Small Business Blog

Elements of an Effective Online Brand
These days, the internet marketing world is a buzz with the power of “branding”. Really, this isn’t surprising – in a digital world that’s so full of clutter you can barely click on a link for fear of a scam, it’s natural for people to seek out websites that make them feel safe. And chances are if you’ve gone to all the effort to establish yourself as a known, reputable brand online, you likely aren’t going to waste the authority you’ve built up taking your readers for a ride.
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Site Design through the eyes of a Search Engine
Search engines use automated spiders to crawl your site and understand the content so your site can be found during search queries. Despite all the effort you put into making your website’s design as attractive as possible, there are certain elements of your website that these automated programs simply won’t be able to process.
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Building Effective Calls to Action into Your Site
No matter what type of website you’re building, you likely have some type of goal in mind for the visitors who arrive on your pages. Maybe you want your readers to purchase your products or maybe you simply want them to share the information they find on your site with others who are interested in the same topics.
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Building an Effective Site Plan for Your Website
So you think you’re ready to start building a website for your business. Maybe you’ve seen a few websites that you like, or you’ve found a template with the design elements you seek. Proper site planning involves a lot more than picking pretty colors or choosing a template and with a plan, it will go more smoothly. Before you inadvertently set yourself up to fail, check out the following tips for building an effective site plan. This plan will start the design process off right — and help guide your site’s development.
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Want Your Blog to Succeed? Set Up a Publishing Calendar!
We recently talked about how building a business blog can help you to increase brand recognition, forge stronger customer relationships, and ultimately boost sales. However, running an effective blog isn’t just about installing a blogging platform and making a few token posts. If you want your business blog to be successful, you need to set up a publishing calendar.
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How to Set Up a Business Blog
Although the word "blogging" can be associated with personal websites in the digital world, building a business blog actually has a number of different advantages. Not only can business blogs be an incredibly useful tool in branding your business as an authority within your industry, they can also help you to attract and engage visitors and turn them into repeat customers.
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