Small Business Blog

How to Maximize Your Website Conversions
Is it possible to make more money from your website without getting any more traffic? Yes: increase your conversion rate! The conversion rate of a website is the percentage of people who take a specific action on your site. Yes, sales are one type of conversion, but other website conversions to be paying attention to are the number of newsletter sign-ups or accounts created.
10 Ways to Boost Sales From Your Website
Why would you want to increase sales on your website? That’s probably a question you can answer. How can you increase those sales? That’s a harder question. Here are a few recommendations for your own ecommerce store, so you can make some changes and see the results.
Words That Sell: How to Beef Up Your Website’s Sales Copy
If the words “sales copy” make you think of popular Mad Men character Don Draper and other advertising stereotypes, stop right there! The truth is that every website “sells” something, whether you’re vending physical products, trying to capture leads for an offline business or even just trying to convince people to follow your line of thinking. And since we all “sell” online, we all need to be concerned about making the sales copy found on our websites as effective as possible.
17 Types of Linkbait Content to Improve Your Site
Attracting attention online is important, whether you run a blog, an ecommerce site or an offline business website. With all of the other sites out there screaming for visitors, being heard above the din can be difficult. Deploying linkbait content is a great strategy that will not only bring these visitors to your website, but will have others doing most of the work for you – for free!
Elements of an Effective Online Brand
These days, the internet marketing world is a buzz with the power of “branding”. Really, this isn’t surprising – in a digital world that’s so full of clutter you can barely click on a link for fear of a scam, it’s natural for people to seek out websites that make them feel safe. And chances are if you’ve gone to all the effort to establish yourself as a known, reputable brand online, you likely aren’t going to waste the authority you’ve built up taking your readers for a ride.
Site Design through the eyes of a Search Engine
Search engines use automated spiders to crawl your site and understand the content so your site can be found during search queries. Despite all the effort you put into making your website’s design as attractive as possible, there are certain elements of your website that these automated programs simply won’t be able to process.

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