Small Business Blog

Balancing SEO and Branding on Your Website
At a basic level, both branding and SEO are important elements in ensuring your website’s success. Getting your website ranked highly in the search engine results pages (SERPs) for your target keywords through SEO is an important part of generating a steady stream of free visitors back to your pages.
Writing Effective PPC Ads for Your Business Website
As we discussed last time, pay-per-click (PPC) ads can be a great way to send a steady stream of visitors back to your website. However, it can also be an easy way to lose your shirt if you aren’t carefully tracking your budget and the ultimate ROI of your advertisements.
PPC Basics: How to Get Traffic Fast
In this article we would like to focus on how one should build online traffic and achieve high search engine ranking. Traffic can be generated through PPC (pay-per-click) usually referred at SEM (search engine Marketing) or organically which is known as SEO (search engine optimization). SEO traffic can take a long time to materialize and lot of effort goes into ranking high organically. For the purpose of this article, we will concentrate of how to build traffic through PPC (pay-per-click).
The Psychology of Colors in Marketing [infographic]

Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light?

Google Analytics 101: What You Need to Know

Once you’ve established your company’s web presence, it’s important to understand how to track whether or not your website or blog is performing effectively.

Blog Management 101 for Small Businesses

As a small business owner, you should already know that your business needs a blog. But now that you’ve got one, it’s important that you maintain your blog with the same care that you give to your brick-and-mortar store or main internet property.

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