Small Business Blog

Understanding Site Traffic
Google Analytics is a service provided by Google that generates detailed information on site traffic and sources which results in measuring conversions. What kinds of information, you ask? Well, for starters, Google Analytics can show you where your visitors are coming from, what actions have they taken on your site and how long have they stayed on your site before leaving.
Tips for An Effective Ecommerce Website
Millions of dollars (and yen, and Euros) are paid online every day, and signals show that the rate of online purchases will only grow in the coming years.
Is Your Website Effective? [Infograph]
People often ask me, “What can I do to make my website more effective?” Ninety-nine percent of the time, my answer is the same — because, no matter how many small-business sites I review, I find similar issues. This infographic shares my top five online business practices.
3 Advanced SEO Techniques You Need to Know
The world of search engine optimization is a complicated one, and if you’re a “non-techie” business owner who’s been thrown into webmaster duties for the simple sake of having a business web presence, just learning the basics of SEO might seem overwhelming.
Essential On-Page SEO Techniques
Much of the search engine optimization (SEO) world revolves around generating backlinks that point back towards your website, but there’s a whole other set of best practices you need to be applying to your site as you build it in order to ensure success with the search engines. So today, let’s look at on-page SEO and how it can improve your site’s chances of generating traffic through the natural search results.
How Homestead Websites Save You Money
If you're in the process of starting your first ecommerce business, you know that every penny counts. In fact, saving money in one area – like your website design – could mean the difference between fully stocking your store at its launch or flying by the seat of your pants and hoping that no one orders those few items you haven't yet been able to purchase.

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