Small Business Blog

The Psychology of Colors in Marketing [infographic]

Do you feel inexplicably calm when surrounded by a sea of blue water or a forest of green trees? Perhaps you feel a slight agitation when looking at a red stop sign or stop light?

Google Analytics 101: What You Need to Know

Once you’ve established your company’s web presence, it’s important to understand how to track whether or not your website or blog is performing effectively.

Blog Management 101 for Small Businesses

As a small business owner, you should already know that your business needs a blog. But now that you’ve got one, it’s important that you maintain your blog with the same care that you give to your brick-and-mortar store or main internet property.

7 Steps to Writing More Effective Blog Posts

Anybody can write a blog post – yes, anybody – but writing a really good blog post is a little more difficult. The problem lies in understanding what makes a blog post so good that it will engage readers and bring them back time and again.

7 Smart Ways to Get People Buzzing About Your Blog
In today’s online-centric business world, you’ve no doubt heard how important it is to run a business blog. Blogging is a great tactic to bring traffic to your website, as it helps prospective clients find your site and gives existing customers a reason to return again and again.
Spending Habits of the Modern Consumer [Infographic]

According to recent research, US consumers spent more than $186 million online in 2010 - a significant increase from the $50 million spent online in 2004.  In addition, it's estimated that consumers visit an average of four separate websites before making any online purchase decisions.

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