Small Business Blog

Building an Effective Site Plan for Your Website
So you think you’re ready to start building a website for your business. Maybe you’ve seen a few websites that you like, or you’ve found a template with the design elements you seek. Proper site planning involves a lot more than picking pretty colors or choosing a template and with a plan, it will go more smoothly. Before you inadvertently set yourself up to fail, check out the following tips for building an effective site plan. This plan will start the design process off right — and help guide your site’s development.
Want Your Blog to Succeed? Set Up a Publishing Calendar!
We recently talked about how building a business blog can help you to increase brand recognition, forge stronger customer relationships, and ultimately boost sales. However, running an effective blog isn’t just about installing a blogging platform and making a few token posts. If you want your business blog to be successful, you need to set up a publishing calendar.
How to Set Up a Business Blog
Although the word "blogging" can be associated with personal websites in the digital world, building a business blog actually has a number of different advantages. Not only can business blogs be an incredibly useful tool in branding your business as an authority within your industry, they can also help you to attract and engage visitors and turn them into repeat customers.
Balancing SEO and Branding on Your Website
At a basic level, both branding and SEO are important elements in ensuring your website’s success. Getting your website ranked highly in the search engine results pages (SERPs) for your target keywords through SEO is an important part of generating a steady stream of free visitors back to your pages.
Writing Effective PPC Ads for Your Business Website
As we discussed last time, pay-per-click (PPC) ads can be a great way to send a steady stream of visitors back to your website. However, it can also be an easy way to lose your shirt if you aren’t carefully tracking your budget and the ultimate ROI of your advertisements.
PPC Basics: How to Get Traffic Fast
In this article we would like to focus on how one should build online traffic and achieve high search engine ranking. Traffic can be generated through PPC (pay-per-click) usually referred at SEM (search engine Marketing) or organically which is known as SEO (search engine optimization). SEO traffic can take a long time to materialize and lot of effort goes into ranking high organically. For the purpose of this article, we will concentrate of how to build traffic through PPC (pay-per-click).

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