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MENLO PARK, Calif. April 13, 1999 Homestead Technologies,
a leader in self-service Web-based publishing for consumers,
today announced it has completed a $17.5 million round of financing
from a group led by IVP, a prominent Silicon Valley based venture firm.
In addition to IVP, Global Retail Partners and Draper Fisher Jurvetson
also participated in the round.
Homestead is a Web-based publishing platform that enables individuals
and groups to quickly create feature-rich Web sites for a myriad of
purposes without the need to buy expensive desktop software. It is
the first platform that gives computer users of all skill levels an
easy, free and flexible way to publish on the Web and build sites
that help them better communicate and collaborate with their real-world
communities of family, friends and colleagues. With this round of
funding, Homestead will continue to develop its popular Web-based
publishing platform and expand its sales and marketing operations.
"One of the most important uses of the Internet today is personal
or group Web publishing and the community this creates," said Geoff
Yang, partner at IVP, which invested $12 million in this round.
"Homestead has the platform which will help define these communities."
"Since our launch last year, Homestead has changed the face of Web
publishing by giving consumers everything they need to easily publish
on the Web," said Justin Kitch, CEO and founder of Homestead.
"Additionally, we give advertisers the opportunity to go beyond the
banner to reach their target audiences, and our co-branding partners
an easy way to provide the Homestead platform to their communities.
This funding allows us to secure our position as the premier
Web-based publishing platform, and underscores the industry's belief
in our unique business model and mission to enable anyone to become
an active contributor to the Web."
This round of funding follows Homestead's recent introduction of
a new Internet advertising model based on branded Elements from
partners such as Rolling Stone Network, HotBot, Deja News,
AccuWeather and VantageNet. Elements are the basic building blocks
for creating Web sites using the company's Web publishing platform.
Branded Elements drive traffic and promote an advertiser's brand,
yet unlike traditional ad banners, they are functional, and can be
any type of Web content such as search boxes or news tickers. In
addition to Homestead's branded Element partnerships, the company
has co-branding partnerships with Deja News, Alloy Online and
Harris Publishing.
Draper Fisher Jurvetson provided the initial venture capital for
the company in June 1998. Subsequently, Intel Corp backed Homestead
with additional funding in September 1998.
About Homestead Technologies, Inc.
Homestead Technologies, Inc. is a leader in self-service Web
publishing via consumer webware software that lives on the Web.
As a Web-based publishing platform, Homestead enables individuals
and groups to quickly create feature-rich sites for a myriad of
purposes without the need to buy expensive desktop software.
Homestead is the first platform that gives computer users of all
skill levels an easy, free and flexible way to build Web sites or
extend real-world micro-communities of family, friends and
colleagues to the Web. Additionally, Homestead offers advertisers
the opportunity to go beyond the banner to reach their target
audiences, and its co-branding partners a complete community-based
Web publishing platform without the need to install and maintain any
software on their servers. Founded in 1997, Homestead is based in
Menlo Park, Calif. and has more than 50 employees. The company is
privately held and has received investments from IVP, Global Retail
Partners, Draper Fisher Jurvetson and Intel Corp. Homestead is
available at www.homestead.com
and through co-branding partners.
About IVP
IVP, based in Menlo Park, Calif., is a privately held, professionally
managed family of venture capital partnerships with more than $1
billion in total committed capital. The firm's underlying philosophy
is to partner with entrepreneurs to create new market share leaders
in important emerging industries. Since 1980, over sixty IVP
companies have gone public. These companies have revenues greater
than $10 billion, employ 150,000 people and have a combined market
capitalization of over $30 billion.
About Global Retail Partners
Global Retail Partners (GRP), based in Los Angeles, is a growth capital
fund dedicated to the crossover of the retail industry and e-commerce.
Formed in 1996 with the vision of being a key participant in the way goods
and service are distributed to consumers in the future, GRP's founders and
professionals each have over fifteen years of relevant experience and
currently manage $150 million in committed capital. GRP invests in
start-ups and early-stage companies both in the US and in Europe. It
looks for companies with great management and innovative business models
focused on delivering new or better value added services to consumers and
businesses. Global Retail Partners' Internet investments include
TicketmasterCitySearch, Beyond.com, GoTo.com, CyberSource, InterWorld,
Garden.com and Exactis.com.
About Draper Fisher Jurvetson
Draper Fisher Jurvetson is a leader in start-up venture capital,
having invested in over 150 high-tech companies. In the majority of cases,
they are the lead investor for a company's first round of financing. The
firm focuses on information technology businesses with enormous market
potential, and helps entrepreneurs achieve their maximum potential through
team building, partnerships, advice and support, as well as investments.
By pursuing a people-focused approach to venture capital investing, Draper
Fisher Jurvetson continues to fund entrepreneurs with the energy, vision,
experience and desire to build great companies. Draper Fisher Jurvetson's
40 Internet investments include HotMail, Four11, Kana, Release Software,
Homestead Technologies and Tumbleweed Software. Draper Fisher Jurvetson
is located in Redwood City, Calif. and can be found on the Web at
www.drapervc.com.
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