• Sales: (800) 986-0958

« Go Back | Posted in: - on June 12, 2015

When it comes to using Twitter for your website, brand or business you have three options. First, you can do it half-heartedly, which won't work. Second, you can make the right commitment but focus on the wrong strategy (which won't work either). Or you can use the right strategy and commit enough time and energy to making it work. When you do this, Twitter can become a powerful tool. Here are 10 tips to help you develop an effective Twitter strategy:

1. Figure Out Why You're Using Twitter

The first step is to define your objectives for using Twitter. Some common and effective Twitter objectives are to improve your communication with customers, develop leads, and to start conversations with influencers in your sector or industry.
2. Get The Basics Right

You shouldn't start on Twitter if you don't have a clear objective, and you shouldn't continue if you don't have the basics in place. This includes fully completing your Twitter profile, setting up your email notifications so you are not overwhelmed, creating a list of people you want to regularly interact with, and using a platform to schedule your tweets.
3. Get Involved

You need to use Twitter as a reader rather than only as someone trying to promote something or build a brand. When you do this you will start to develop strategies that are effective. You can use this knowledge to iterate and build your community.
4. Remember The 80/20 Rule

The 80/20 rule dictates that 80 percent of your Tweets should have no promotional or self-serving message. Instead they should offer help, information or entertainment to your audience. The other 20 percent can contain promotional content.
5. Write Good Tweets

Writing good tweets involves being creative and having a personality. You should also try to create a sense of urgency and use a call to action whenever it is appropriate - if you want your followers to do something, ask them to do it. Even though Twitter is mostly a text-based platform, it doesn’t hurt to post images and videos sometimes too.  
6. Use Hashtags

Hashtags make your tweets visible to Twitter users who are not your followers. Plus it helps to organically start conversations around whatever topic you’re tweeting about. For example, let’s say that you’re sharing an article about your new online business. After the link, you can use the hashtag, #business to get the eyeballs of other business owners who are also searching that hashtag. But try not to always be so serious and professional. Twitter is a fun, playful platform. You’ll build more engagement when you can tweet about business - but not in a “business as usual” type of way. So make sure to add a silly hashtag too.
7. Create And Share Lists

Making contact and reaching out to other Twitter users is one of the ways you can improve the number of followers on your account. But how do you do that? One way is to create lists. When you add someone to a list, make the list public so that you’re helping your Twitter followers find this new person (who is worthy of being on your important Twitter list). This helps build trust. And trust is everything when you’re interacting online.  
8. Use The Twitter Favorite And Retweet Tools Properly

Select the tweets you favorite carefully, and do it manually rather than letting software do it in bulk. And when you retweet consider copying the text of the tweet into a new tweet rather than hitting the retweet button. Just make sure you include RT (for retweet) or MT (for modified tweet) plus the original user's Twitter handle. When you do it this way it’s easier for the owner of the other Twitter account to interact with you.
9. Maintain Your List Of Follows

Keep the list of people you follow as clean as possible. Try to follow people rather than brands, and unfollow inactive accounts. You should also consider unfollowing accounts that don't follow you back. A number of online tools do this for you, some of which include Commun.it and Sprout Social.
10. Commit The Right Time

Committing time and effort into your Twitter strategy is crucial if you want to see results. But if you do it right, the rewards are endless. You can start new friendships, gain new business, build your community and maybe even laugh out loud during the process. If you’re being yourself, and constantly learning more, Twitter will reward you and your business.   

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« Go Back | Posted in: - on May 29, 2015

Did you know you are living in the middle of Mobilegeddon? Despite its grand and apocalyptic sounding name, we’ll forgive you if you don’t know what it’s about. After all, the world has not entered into a perpetual winter, the sun isn't falling from the sky, and humans remain in control of technology (so far!) Nothing too dramatic as that has happened (yet), but significant changes have taken place in search industry. These changes could influence your business right now.
The first step to understanding Mobilegeddon is to look at the changes and why Google implemented them. Then you can determine if your website is affected and take actions to remedy it.
Why Does Google Exist?
The concept of Mobilegeddon is simple - Google has decided that when one of its users search on Google using a mobile device that it wants to prioritize websites optimized for mobile viewing.So what does that have to do with the question of why Google exists? In the view of Google, it has one primary purpose: to answer the questions that its users ask.If a user clicks on a website in a search result and doesn't find what they are looking for - for whatever reason - Google has failed. And Google doesn't like to fail, so it does everything that it can to ensure that its search results meet the needs of its users.So let's create a situation with a user on a mobile device who is searching for something on Google. They get a page of search results and click on one of the websites. But it is not mobile friendly. This could mean several things:
    They cannot read the content properly
    Navigation on the website is difficult
    Some of the functions don't work
    The site loads slowly
So even if the website offers the solution they are looking for, because they are using a mobile device, they cannot access it. And that means Google has failed.And as you already know, Google doesn't like to fail. That is why it is now prioritizing websites that are mobile friendly when users search on mobile devices. As 65 percent of consumers begin their searches on mobile devices, this is a significant change, hence the grand title “Mobilegeddon.”
Are You Affected? Here’s What You Can Do
The first thing you need to do is to look at your website the way that Google looks at it. Luckily they have made this easy as they have created a tool. Just enter the address of your website and Google will give you a report outlining anything that is wrong with it.If your website is not mobile friendly you have three choices:
    You can ignore it, and forget about getting all those new customers who are increasingly using their mobile phones
    You can get a new website that is responsive
    You can get a mobile version of your website
You probably don’t want to choose option one. Option two is a viable solution but it is expensive and time-consuming. The quickest and most cost-effective way for your business to survive Mobilegeddon is to get a mobile version of your website. Tools like the Dudamobile service offered by Homestead make this quick and easy. It turns your existing website into one that is mobile friendly in minutes, and you don't need programming or design skills to use it.
Mobile websites like those produced by Dudamobile are the preferred option for most website owners because they:
    Meet all of Google’s mobile requirements
    Are quick to develop
    Are cost effective
    Give you better control over the way the content is displayed
The end result is that you will have two versions of your website. When people search on Google using a desktop computer or laptop they will see your existing site, but when they search on mobile they will see the mobile friendly version instead.So to stay ahead of the curve and get through Mobilegeddon, go mobile. 

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« Go Back | Posted in: - on May 15, 2015

If you spend any time reading about technology and business you’ll inevitably read about a little something called social media - and why your business should get involved. You probably already know that social media can be used to communicate with existing customers and find new customers. But can social media help businesses do...better business? With a new app called Business on Tapp, the answer is yes.
Business on Tapp is an app that is available on Android and iOS devices. And yes, it is a social media platform.
Its development is important because most businesses are only scratching the surface of social media. Business on Tapp provides a number of tools that will help business owners like you actually run your business. Whether you want to learn a new skill, finding a new supplier who offers better prices, or get the answer to an HR question, Business on Tapp will help you out. Here is how it works.
Knowledge Base
Many of the common social media platforms give users the ability to share content that they feel is helpful. This gives you access to information that you may never come across on your own. But there is a downside too, and you may even experience it: information overload.
Business on Tapp offers you business-specific content that is suitable and relevant to all modern leaders, entrepreneurs and innovators. You’ll get content without the common distractions of celebrity tweets, pictures of cats, or other things that may cause bottlenecks in your brain.
Business on Tapp helps you focus with its clean feed of targeted information about issues that affect you every day.
A Helping Hand
Another powerful function of social media is the ability to connect to a large amount of people in your network. Business on Tapp supercharges this concept by connecting business people together in a community where information is disseminated, questions are answered, and problems are shared.
This means that you can get help and advice on all different types of issues that are affecting your business. Whether you want guidance on how to build a new website, questions about small business finance, or how to market your business in a meaningful way, someone in the Business on Tapp community will have the answers. You can ask anything and have confidence that the community will provide a quality response.
Business on Tapp offers a “networking” functionality as well. But it does so in a way that is highly targeted. The people that you can connect with using the app are other entrepreneurs and business leaders. You might even find potential new clients for your own business. This resource goes deep.
You can also network to build up your contacts and get practical support. These people might become customers or even suppliers to your business. But they might also become sounding boards for ideas, mentors, business partners or colleagues.
Business on Tap is a social network with a differentiator– its focus helps you to become the modern business leader and innovator that you already are - only better. 

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« Go Back | Posted in: - on May 9, 2015

Understanding how to engage on Facebook is crucial if you run a business. With its cat pictures, memes and viral videos, it has a high learning curve if you’re not already savvy on the platform. The good news is that if you invest some time and resources into learning how to use Facebook, you’ll most likely see a return. But you’ll want to be careful with how you communicate. You can risk your reputation with unfavorable comments or negative conversations if you don’t strategize appropriately.
(Cue the Jaws soundtrack). Facebook can eat you alive. 
Just kidding. This isn’t meant to scare you. It’s just a simple reminder that the audience now controls the online conversations. 
Each business has a unique culture, style, and audience. So this isn’t a one-sized fits all strategy. Instead the following questions are meant to make you think of how you should implement your strategy: 
What Do You Want To Achieve?
The first step is to clarify what you want to achieve. If your vision is posting a special offer on Facebook and then waiting for the phone to ring, you’ll be disappointed. Facebook is much more of a soft sell, where you build up relationships with your customers and keep your brand, products or services at the forefront of their minds.
Realistic Facebook strategies include:
Raising brand awareness - to existing and new customers
Establishing authority - becoming an expert in your field 
Communicating with customers - directly and collectively
Nurturing advocates for your brand - giving your super fans and most loyal customers a place to talk about how good you are
Your objective can include some or all of these goals.
    2. How Will You Manage Your Time And Resources? 
Despite the huge user base that Facebook has and the length of time that those users spend on it, many companies still allocate Facebook management to an intern or junior employee. Don’t do it. 
Properly run Facebook strategies require a deep understanding of your customers - what demographic do they come from, what scares them, what worries them, what do they like reading, what do they enjoy doing, and what motivates them. Everything that you do on Facebook flows from this knowledge and understanding.
Plus you need to commit to Facebook over time - good Facebook strategies are not short-term. To make them effective you need to commit time and resources to continually iterate on what you learn about your audience. 
    3. What is Your Content And Tone? 
At the core of your strategy is the content that you post to your page. This includes the profile information of your business, the cover and profile picture, the text, videos and images in your posts.
Here are some things to remember:
Post regularly - how regularly will depend on your business. But once a day is often about right. Avoid posting three or four posts in one sitting and then not doing anything for several days though. This will only annoy your audience. 
Vary your posts - mix up your posts with text, images and videos
Produce content that is relevant – make sure your content is not overly promotional of your business. Instead make it informative, entertaining and educational.
Get the tone right - make sure your tone is professional, but informal, friendly and personal
Do not broadcast. If you post updates in the style of what you would see or hear on traditional news platforms, you’ll need to rethink this approach. It’s “social” media for a reason. Communicating like you’re a broadcast station is an outdated way to communicate. Note: You may want to consider hiring a social media agency if you don’t understand what this means. Getting your content right is crucial for success. 
    4. Do You Want to Run Advertisements? 
Facebook as a business tool is no longer free. It wasn't always like this, but changes to the way Facebook operates over the last few years means it is harder than ever to get your posts in front of Facebook users.
Facebook advertising is a low-cost way to get around this. Here are some things you can do with Facebook ads:
Increase the Likes on your page
Increase the number of people who see and interact with your posts
Send traffic to your website
    5. How Will You Engage in Conversations?
Finally, make sure you engage with every user who leaves you a message or asks a question on your page. If someone has taken the time to leave you a message (even if it is negative) you’ll need to take the time to respond.
These are the questions you’ll want to ponder to create a strong foundation for a good Facebook strategy. How you implement will vary based on your business. But answering these five questions are the first steps.

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« Go Back | Posted in: - on April 27, 2015

There is no point undertaking any marketing effort if there is no tangible business reason for doing so. This
applies to social media as much as it does to any other form of marketing. The difference
with social media is that it is easy to get swept up in the hype. For example,
when you hear that a company spends billions of dollars buying a particular
platform, what do you do? Many people will start to think that they should
include that platform as part of their strategy too. But hype rarely reflects
reality. So here are some proper business reasons that make social media


 There is a caveat with this first, and it
applies to everything else mentioned in this article. Social media can help you
brand your business or products, but only when you do social media marketing
well. When done poorly it has no impact.

 But when you have a good social media
strategy you will get a number of benefits in terms of your efforts to raise
awareness for your brand:

●     More people will
see and become aware of your brand

●     If you post
regularly you will benefit from repetition, which will help to keep your brand
at the forefront of your customer's minds

●     Build strong brand

The final point is one of the most
important as social media has the power to improve the loyalty of your
customers, and to create advocates for your brand. As brand advocates are one
of the best marketing tools you can have, this point alone makes social media
marketing an essential tool for business.


Social media can also help you to directly
increase your conversions. This could be a shop which builds up a fanbase on
Facebook, posts an offer, and sees footfall increase in their shop. It could
also mean increased traffic to your website, or new signups to your email

The key to this is not selling too
strongly when you use social media. Social media is a soft selling tool, where
you engage in a conversation with customers over time, and use subtle selling
and marketing messages at key points to generate conversions.

Customer research

Social media is also a valuable tool for
customer research. This can take many forms, including crowdsourcing your
questions (e.g., asking your fan base or followers silly or fun questions that
build knowledge about them over time).

But it can also be much more detailed than
this, particularly given the level of user statistics that many social media
platforms offer. You can find out a lot about your users, including their age,
sex, and the type of content that they like.

Search engine rankings

Finally, search engines use social media
signals as one of the factors when deciding on search engine rankings. It looks
at all of the key factors, such as liking and sharing. Exactly how they use
this information to rank your web pages is not exactly known, but pages and
websites that perform well on social media are given a boost in search. It
makes sense, as search engines want to give users the best results. If your
audience finds your content useful on social media and “likes” and shares the
content, it’s a good indicator that people will also find it useful in a search

Social media marketing is beneficial to
businesses when done right. It takes careful planning and a commitment over
time. But real results are possible when content and search are integrated.  

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« Go Back | Posted in: - on April 27, 2015

If you are starting a new website, or are thinking about redesigning an existing one, your options are almost endless. You can create almost any design that you want and include just about any feature that you can imagine. But of course, you shouldn't do that. Instead you should design a website that puts your visitors (customers, readers, users) at the center of the process. To achieve that objective there are some dos and don'ts of great website design that you should follow.
Website design is all about doing things well rather than doing them because they can be done. In this respect it is just like cooking - it is about getting the right balance of ingredients and adding them to the mix at just the right time. Of course you can add more cinnamon, curry powder or chilies (not all together, of course!), but doing that usually spoils the dish by overpowering and distracting the person eating. This is exactly what you want to avoid when building a website – don’t put anything on the page that does not enhance the user experience.

Layout and Navigation
This starts with layout and navigation. The buzzwords here are:

  • Mobile friendly
  • Clean
  • Clutter free
  • Easy to navigate

So here are our first dos and don'ts:
Do make your website mobile friendly. This often involves creating two versions of your website, but Homestead has simplified this with Dudamobile.

Do make your website clean and clutter free. And make sure the most important information on your site is visible to the user without them having to scroll.
Do make the navigation intuitive so that your visitors instinctively understand how to get around your website. Enabling them to get to anywhere, from anywhere, within one or two clicks, is the objective.

Don't pack your page to fill the white or blank spaces - space is okay.
Don't make your users scroll horizontally, ever, even on mobile devices.

Don't include hidden navigation or complicated navigation.
Colors, Backgrounds and Buttons

Unless you are a graphic designer this is one of the trickiest elements of designing a website. Most people include colors or backgrounds that they like but which are not suitable for their website for several reasons. Here are some tips.
Do use a template design as your starting point. Graphic designers created the templates on Homestead, for example. This means you will know the colors, backgrounds and buttons all work well together.

Do use buttons that are eye-catching.
Don't go overboard with the colors - simplicity is the key.

Don't choose a background that dominates the screen and detracts from the rest of your content.

Text and Media

All of the tips above have been about presenting your website in a way that is appealing to your users, and doesn't get in their way or cause them difficulties. But they are visiting your website to access your content - so how do you present that properly?
Do use images, but they should be good images. Stock images are okay but they are no substitute to using good quality personal images.

Don't use low resolution images. And remember that some of your users will access your website on retina displays, so make sure you get the quality right.
Do write the text in straightforward language and get to the point - white space is better than rambling text that is not saying anything useful.

Don't exclusively write about you. Of course it always helps to show a piece of your personality in your content. But you don’t want to ramble on about what you’re eating for breakfast (unless you run a diner). Instead aim to solve your customer’s problems, make them feel better, or teach them something. You can talk about you on your About page.


What about the functions that you can put on your website?
Do include social icons, social sharing functionality, and a contact form. If you work from home and want your privacy, you don’t need to add your home address or personal phone number. But make sure that it’s easy for visitors to get in touch and interact with you online.

Don't include flashing, Flash intros and pointless widgets and gadgets like weather updates, or the current time.
Follow these dos and don'ts to create a website that is modern and professional. Your visitors will feel comfortable interacting on it and you’ll feel great about your website design.   

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« Go Back | Posted in: - on February 9, 2015

Online directories can help give a big boost to your local marketing strategy when coupled with SEO. They can be used to put your business right in front of the eyes of local searchers on the web and in social media. How do you achieve this?

Local business directory submissions are a sure way to stand out from the crowd. Online listings make up over 90 percent of Internet searching. They can greatly improve your website’s visibility in an increasingly populated arena. If you have a new company website, or want to take your reach to the next level, let’s talk about the benefits of targeted business directories.

There are several steps you must take to optimize your website for local search and to maximize the potential to attract attention of local searchers. It is also necessary to make the major search engines aware of your local listing. In addition to online directories, you should also make use of social networking to maximize exposure to your site, products and services and to the local community.

1. Provide Contact Details on Your Site

You should not only provide contact details on your website, but also your geographical location. This means your address! Many folks are reluctant to publish such information, but if you want to use local search and online directories, it is essential.

  • Contact Details: Provide your postal address and contact telephone number on every page, whether you run a blog or a regular website. This offers two benefits for you: search engines can detect that yours is a local business (which does not detract from your national or international exposure) and visitors can easily find your address and your contact details. It is also important to make sure that your details are in a format that search engines can read (e.g. are not a screenshot, included as part of a logo or as any other form of an image.)
  • A Page for Each Location: If your business has multiple locations, then you should create a web page for each of these. For example, if you have branches in Alabama, New York, and California, you should have one page for each of these, providing contact details and a map showing its location. (More on maps later on in this article.)
  • Publish a 'Contact' Page: Google gives ranking points for Contact pages; Additionally, many people look for contact pages when they want to get in touch with you. A Contact page will contain your email address, telephone number, postal address and any other contact details for each of your locations.

2. Put a Google Map on Your Site

Google Maps and Google Earth are what are known as 'Earth Browsers' that can accommodate text files based on the tag-based XML structure. You can learn how to embed a simple map and driving directions on the Google Maps site. If you are not interested in having a regular Google Map on your site, but simply want the location of your business to be highlighted on a 'local map', use can use Google Places, which is described below.

3. Claim Your Listing on the Main Search Engines


  • First create a Google account if you do not already have one. You can do that from the Google home page. If you use Google Webmaster Tools, or have Gmail or Google+, then you already have a Google account.
  • Go to Google Places - login to your Google Account from there and make sure your address details are correct. Then click to receive a PIN. When your PIN arrives (usually by postcard) enter it and you will have claimed that location for your business. Make sure you edit the account so that all details are correct.


  • Create a Yahoo account if you don't have one. Go to Yahoo's local listings page and sign up.
  • Enhanced listings cost $9.95/month but offer you the opportunity to include promotional links, 10 photographs and a much more comprehensive business description (3,000 characters.) This is only worth paying if you believe Yahoo to be a significant player in onlinesearches for your type of business. Once you have made your listing on Yahoo (enhanced or not), click on 'Enhance Your Listing' and add the necessary details.


  • If you do not yet have a business listing visible on the Bing Local Listings pages, then create one on the Bing Business Portal. Follow the simple instructions to create your local business listing.

4. Create Listings on Local Online Directories

When you query a search, such as 'San Francisco Restaurants,' on a specific local online directory such as Yelp, that directory will provide every San Francisco restaurant that is listed in Yelp. When you carry out the same search on Google, you will find the Google Places listings in the top local results, plus you may also find the most relevant Yelp results in the general listings.
Therefore, not only do online directories enable you to make the best use of local marketing, but you can also get listings on major search engines such as Google. However, the Google search algorithm can read your IP address, and will offer listings more relevant to your geographic situation.

For business owners who are interested in improving their online presence but feel as though they don’t have the time or expertise to do so, there are excellent and affordable local directory listing services offered by Homestead. This allows business owners to save hundreds of hours of labor learning how to list their business in the most effective directories and also ensures the consistency and accuracy of the listings created

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« Go Back | Posted in: - on January 14, 2015

Search engines work by using algorithms to evaluate websites by search query and relevance. This evaluation structures pages in an index, which ultimately results in displaying the best possible ranking of the results displayed.

Google has grown increasingly more sophisticated with its ranking algorithm, and has added a host of new variables that affect how your site ranks in an individual’s Google search results page.

Here are the variables –

  • Search History:A user’s search results page can vary depending on what websites they’ve visited in the past
  • Site Architecture: links from other websites are a very important signal for Google’s ranking algorithm
  • Breadcrumbs: Breadcrumb navigation is a technique that not only works to improve the user experience, but is also appealing to search engines—and can even help boost your organic ranking
  • Loading Time: A poor performing site results in a poor user experience, and sites with poor user experiences deserve less promotion in a search result
  • Social Media: If a user’s friends +1ed a page. Google gives preferences to endorsement of friends

Four Ways to improve your Site’s Ranking (SEO)

Meta tags

The descriptions entered into meta tags are not worth a lot in most search engine algorithms, but the meta text is still often displayed under the page title in the search engine results. Write your meta tags to include some keywords without being hard-to-read. Also make sure the text is informative, engaging, and representative of the content on your page, to encourage people to click and stay.

Alt text

When adding pictures to your blog post, try to find original pictures that are meaningful, not just pretty. Then add very descriptive alt text to the pictures, as well as descriptive file names. This can help your pictures be ranked higher in image searches, where it is often easier to rank for a high-quality term.

Alt text is also useful outside of search engines, as people with screen readers or other specialty devices cannot view or access the images, but can find the text.


Search engines give more weight to terms appearing in header tags within your text. Make sure your subheadings are literal and descriptive, and format them using Header 1, 2, and 3 tags instead of just making them bold. Remember that you can use CSS to format header tags to look however you want, but they still communicate importance to search engines no matter how they look.


Don’t forget to include a few high-quality links in your body text. You can link to relevant posts internally, and you can also link to other great sites. It’s good to affiliate yourself with similar sites by linking to them.

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« Go Back | Posted in: - on January 14, 2015

You’ve added content to your website, uploaded your product list and are now open for business. One question you keep asking is should I invest in paid search, and if so how much? Or should I invest my time and grow organically. Let’s dissect and analyze this way you will have an understanding and will be able to make a decision on how to start your time and money wisely.

Before we dissect organic and paid, lets pick a search engine where our search will appear whether it’s a paid listing or and an organic one. How often have you heard the phrase “Google it”? Upon close examination, you will see that Google is most powerful in search and a “clear leader” on successful search rates, with a 91 percent successful search rate. Bing’s percentage of successful searches equates to around 76 percent.

Organic search results appear based on an algorithm that’s used by the search engine;  paid search is just that – Ad links that come from advertising dollars appear on the top and the side of a search engine page.

Paid search is easily measurable. Conversions on your site have a direct correlation to the amount you bid for a keyword, the relevance of your Ad description and the quality score of your Ad. There are a lot of factors on how an ad appears when searched for a keyword and I will cover this in another topic on how to build effective Ads.

Organic results are search engine results that are returned by indexing pages based on relevant content and keywords. Getting your pages to appear high up in organic results is a combination of relevant page content, proper title tags, keywords and meta tags – all parts of proper SEO. Here are a list of SEO techniques that can help you build organic traffic and rank higher in SERP.

Growing originally takes time and requires patience. Google uses complex ranking algorithms to determine which websites will be listed nearest the top of the page. These algorithms consider more than 200 individual factors about a given web page automatically when determining whether or not to include it in the results that are displayed to the user. And while Google and the other engines never reveal the inner workings of their algorithms, savvy online marketers have uncovered many of these different factors through the process of experimentation – revealing a series of techniques that can be implemented both on and off a site to make it more attractive to the search engines’ indexing programs.










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« Go Back | Posted in: - on October 20, 2014

You’ve heard of Yahoo Small business, Bing Places and Google My Business, all 3 promise results and indeed its crucial to list your small business with these search engine directories. Hundreds of millions of consumers turn to these search engine giants every day. There is no doubt that Google is the largest player in search. Businesses know that appearing in Google search results is a key step in getting found by consumers around them.

Back in the day it was all about using the right tags and keywords on your site so that Google could pick it up. SEO consultants relied on webmaster tools to fetch and render your site  to a top Google listing for a few thousand bucks, and many could deliver for about 60 seconds until your site gets pushed to the 5th or 6th page of this search engine. Keeping your site on page one of the search engine is a never-ending process, an ongoing commitment of dollars and resources, a continuing evolvement of keywords, online activity, back linking, social media activity and a thousand other ways so your site gets relevance from Google and stays on page 1.

To help brands control how they appear online, Google has developed a variety of tools, including Google places and Google + Local. Now, Google is simplifying those tools with a new offering for businesses called Google My Business Locations.

This unified interface has made it easier for businesses to edit their their physical address, share news and updates with customers, respond to reviews and discover how customers review your business. Your business listing can be created by following this link.



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